Holiday Stroll

Enjoy a Recap of Sip n' Stroll!

Lighted Holiday Parade Dec 4, 2025

Featuring over 100 entries decked out in lights and celebrating the holiday. The Parade will start at the intersection of Austin and College and travel south on Austin Street to Central Park. At the end of the parade, the Mayor will hit the switch to turn on the lights in downtown and Santa will be there for photo opportunities. The parade starts at 6:30 pm.

Submit your parade entry

Sip n' Stroll Dec 5, 2025

Let's Sip N' Stroll From 6:00 PM to 9:00 PM stroll through downtown tasting over a dozen varieties of homemade hot chocolate. Seguin’s downtown businesses will keep their doors open late for some shopping and sipping of delicious hot chocolate. Other activities will include live entertainment, photos with Santa, and a variety of food vendors. Don’t miss it!

If interested in being a food vendor (PDF).

If interested in being a chocolatier (PDF).

Holiday Stroll Jingle Bell Run Dec 6, 2025

Join us for the Jingle Bell Run 5K to raise funds for the Downtown Business Alliance, an organization that promotes economic development in Seguin. The race is open to athletes of all levels, including walkers, joggers, and runners, and is stroller and dog friendly (dogs must be on a leash). Race day packet pickup begins at 7:00 AM on December 6 at a table near the start line in Central Park.

Come dressed in your best holiday gear. Prizes for top three holiday costumes!

Race Day Schedule:

7:00 am - Onsite registration (paid by check only) and packet pickup

8:30 am - 5K Run/Walk

Entry Fees:

13 yrs and older: $30

5-12 yrs: $20

Race day registration: $35

For more information and registration visit the website.

North Pole Stroll Dec 6, 2025

From 10 am to 2 pm join us for a family-friendly affair in downtown Seguin. A variety of nonprofit organizations will be hosting activities for children in Central Park including pictures with Santa, cookie decorating, letters to Santa, and much more.

If interested in being an arts and craft vendor (PDF).

Yulefest Dec 7, 2025

Brought to you by the Seguin Art League, this free event has been a gift to our community for 10 years. A fine arts and crafts show of handmade items, gifts and decorations. Over 70 vendor booths. Door prizes, food and a craft activity for children.

Location:

Seguin Coliseum

950 S Austin Street

Seguin, TX

Time: 10 am to 4 pm.